The Snowflake is a visual summary of the 30 checks from our company analysis and gives you an instant understanding of company’s investment profile, helping you quickly decide if it is worth researching any further.
The colors of the Snowflakes are simply a representation of how many checks they passed on the analysis. The more checks that are passed, the larger the surface area of the snowflake, and the more green it becomes. We do 30 different pass/fail checks in 5 core areas of a company - Value, Future, Past, Health, Dividends.
For those interested a detailed breakdown of all the analysis we do (ie the Snowflake and additional points), the entire analysis model can be seen here.
NOTE: The colors are not a buy/sell recommendation! Just a way for you to get a quick snapshot of a company. You should always dive into the full report to decide on whether an investment is for you.